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Fewer, better: A pared-down approach to exhaustive product-heavy regimens



Integratable to any routine for a refreshingly minimalist ritual

MINIMAL. Skincare transcends the functional act of cleaning. A time to unpack your thoughts and nurture the skin, we propose a pared-down alternative to exhaustive product-heavy regimens.

SENSORIAL. Skincare doesn't stop at serums; reconnect with the self through a sensorial experience. We believe in curating for the senses - the scents, sounds, and setting that accompany a skincare ritual.

PERSONALIZED. Slow down and take pleasure in your cleansing and hydrating practices. Our products are formulated with special consideration for different skin needs and resource availability.



The practice of cleansing marks the beginning of any ritual

"Osoji," the Japanese word for clean, also refers to the year-end cleaning done in Japan.

According to Japanese philosophy, the practice of cleansing - be it your body, space, mind - is an important part in the pursuit of spirituality. 

STEP 1. Begin with the Silk Rice Cleansing Oil as the first of a double cleanse ritual. Massage in upward strokes until all makeup is melted.

STEP 2. Use a towel (we like using our ultra-light Washi version) soaked in hot water. Pat on skin for a steam facial as you remove the excess cleansing oil.

STEP 3. Use the Nomad's Cream Purifying Cleanser or the Snow Mushroom Salt Cleanser as the second step in a double cleanse. Rinse well and pat skin dry.

STEP 3. Once up to three times a week, complete the ritual with the Skin Mud Power Mask. Leave it on for 3-5 minutes or until dry. Breathe the mask's frankincense scent to diminish feelings of stress or anxiety. Rinse thoroughly and use a steam towel to remove excess product from the skin.



"Mochi hada" or "rice-cake skin" refers to soft, plump skin that is the goal of Japanese skincare

There's a name for plumped-up, glowing skin: mochi hada, a reference to the soft Japanese confectionery. 

To achieve this skin goal, a combination of thorough cleansing and intense hydration is important.

STEP 1. After cleansing, mist skin generously with Paradisi Mist Hydrating Essence. Alternatively, spritz it on a cotton pad or infuse a steam towel with the Essence to help skin absorb the product better. Breathe in deeply, the scent of spicy cardamom will gently lift your mood.

STEP 2. Take 3-5 drops of the Rice Drops Balancing Oil Serum. Gently massage the oil in an upward lifting motion from the jawline, cheeks, and all the way to your temples. Inhale the oil's scent of vetiver and jasmine; as you do so, let it soothe and calm your mind.

STEP 3. Massage in upward strokes Mochi Mochi Luminous Cream - the hero product that delivers plump, glowing skin all day.

STEP 4. Dab a small amount of the Little Wonder Lip & Skin Balm on the lips and high points of the cheeks to lock in the moisture and give a natural-looking glow. At night, use it all over for "slugging," sealing in moisture overnight.

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Based on the work of Meiji-era painter who pioneered color theory in Japan

CALMING. Color, which is light and energy, can be stimulating or calming. Warm colors are energizing while cool blues and greens have a soothing effect on mood and emotion.

HARMONY. Inspired by the idea of balance and duality, our packaging design refers to the work of artist Sanzo Wada who created color combinations believed to embody harmony and compatibility.

BALANCE. Our emotional and energy centers are linked to colors. We use soothing colors in our bottling as a reminder to slow down and be fully present.

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