LOCAL. Traceability in our supply chain includes knowing who the people making our products are. As an independent brand that doesn’t own our supply chain, we have the responsibility to choose our partners well to drive change. We work with a lab and manufacturer that has over 100 years of skincare heritage in Japan. They craft our products in Kanagawa, a nearby prefecture from where we work and live, sourcing only natural ingredients for our products from certified and controlled sources. We meet regularly, allowing us to influence the production process in a significant way and create solutions that minimize our footprint.
CARE. As we do with ingredients, we give careful consideration to who we work with in order to have processes that are kind to each other and environment. Our entire production is based in Japan where makers are compensated well in a safe work environment under our manufacturer that has certifications of ISO9001 (Quality Management System), ISO14001 (Environmental Management System), and ECO-CERT (environmentally friendly and socially conscious practices).
MADE IN JAPAN. We are dedicated to local producers. From formula to packaging, everything is made in Japan. It's a phrase synonymous with a holistic approach of crafting products through processes repeated and refined across generations. To us, this is not only beautiful but important culturally and shouldn't be left behind for a faster and more automated economy.
ARTISANAL. We have a rotating calendar of product drops that feature the work of different craftspeople we love. We enjoy sharing our platform with makers that create beautiful objects, considered and shaped into useful items for daily life.
COLLABORATIVE. We call on experts and local artisans to team up with us on developing our skincare accessories using inherited craft in Japan. From pottery to meditation candles or Washi towels, our artisanal offerings are made from circular production processes — no waste is generated, utilizing 100% sustainably harvested natural materials such as tree fiber or rice bran. It is not only an essential alternative to synthetic products but a way to honor ancient craft today.
REGENERATIVE. We are committed to increasing our involvement in projects that support sustainable development in Japan. Apart from craft, regenerative movements like permaculture and regional revitalization are of personal significance and we will be sharing our involvement in these areas in coming months.
MINIMAL. We release products in an intentional manner. Our product line is considered and curated, made up of only purposeful essentials formulated to work alone or in harmonious combination with each other, letting you discover the rhythm of your own skin.
PLASTICS. All our packaging is recyclable and there is no excessive wrapping. Still, a challenge we face is minimizing packaging waste. Plastic protects our products especially in transit and are such an ingrained part of supply chains, it’s no easy task to remove them. In recent past, we explored bio-mass packaging only to learn they rely on monocrop cultures, excessive use of water, and pesticides. Meanwhile, there is no widely scaled recycling infrastructure yet that can handle biodegradable plastics which can only degrade under special conditions. While we are reliant on change at a systemic level, our priority is to find more responsible materials to work with today. At present, we reduced single-use packaging by offering sets in traditional Japanese sudare (bamboo baskets) and furoshiki using deadstock fabric.
FUTURE. We are partnered with a local company doing stability tests on paper-based packaging and other sustainable packaging solutions with the goal to replace all our virgin plastics by 2022.